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| PNC’s current content library has been valued at over Rs 2 billion. Movies, television shows, news footage, televised events and staged shows. All these make for a great library of world class content. Every year this library is enriched by newer work. Since much of this work is recent, particularly the films, their future life is very strong. Few production houses in India have such a strong library with future earnings potential. PNC, in fact, has virtually no investment in hard assets. No studio. No equipment. No multiplexes. Its assets lie locked in content software. For that is the heart of its business. Designing and producing great ideas, to make great entertainment products that have enduring value. That is why PNC films are so special for the current generation of viewers. |
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