The entertainment industry in India is poised for spectacular growth. At the heart of this growth is India’s popular movie industry, often described as Bollywood. Thanks to the growing diaspora, millions of Indians worldwide are watching Indian movies in theatres and pay TV channels. DVDs of Indian movies are entering global bestseller charts in both the UK and the US. Music sales have also increased.

PNC is the first production house with 7 bestselling movie soundtracks in a row: Sur, Kaante, Jhankaar Beats, Mumbai Matinee, Chameli, Popcorn Khao Mast Ho Jao and Shabd. No wonder the Bollywood Music Awards 2004 in New York awarded it a special trophy for the Music Producer of the Year. MTV joined hands with PNC in 2005 for the Item Girl Hunt, a hit reality show, searching for the best performer who can dance to a PNC number.