Superbrand
 
Indian movies have caught the imagination of the world. Pritish Nandy Communications was one of the first companies to anticipate the opportunity this presents. It therefore made the first moves in the crossover genre by producing movies like Bollywood Calling directed by Nagesh Kukunoor, Jhankaar Beats directed by Sujoy Ghosh, Sur directed by Tanuja Chandra, Kaante directed by Sanjay Gupta, The Mystic Masseur directed by Ismail Merchant, Mumbai Matinee directed by Anant Balani and Hazaaron Khwahishein Aisi directed by Sudhir Mishra. Some of these were global co-productions with UK, US and France. They established PNC as the production house of the future. Anticipating where Indian cinema is going.